I thought it might be fun to go back and look at some older posts you may have missed. These are some of my favorites filled with great info. Even if you already saw this one, it never hurts to be reminded.
This is a question I'm asked quite frequently. How am I different from all the other real estate agents out there? Well this post was from a year ago, and it pointed out many things that set me apart from other agents. I'm proud to say I've improved on some of this advertising with the help of Coldwell Banker's listing concierge service. Now I do an even better job on the advertising front including a spot on a TV show and an ad in our View magazine.
If you're thinking of selling your property, you really should sit down with me to find out how there really is a big difference in both the selection of a brokerage and an agent.
I'm often asked in networking meetings and on listing appointments how I am different than all the other real estate agents out here. I decided it was time to post the answers in my blog...
I think it mostly boils down to money. I'm willing to spend it to build my business and promote my listings where many agents aren't. Here are some examples, but there are many more.
I send out an extremely professional lifestyle magazine featuring me and my listings. This is not a real estate magazine. It's full of interesting lifestyle articles and recipes. People request to be on my mailing list. It goes out every other month and is sent to my former clients, potential clients, business acquaintances with office lobbies (attorneys, doctors, financial advisors, etc.) I also give them out at networking meetings and keep some at the Pinellas Park Chamber of Commerce. Here is an example of a recent front and back cover.
Another way I spend money where other agents don't is on professional photography of my listings. I am a firm believer in presenting my listings in the best possible light , so I hire a professional to do just that. Now I've teamed up with Hommati.com to also bring 3D virtual tours, aerial photos and video, and floor plans to all my listings!